Posts by category: Business News

Why did Adidas sell Salomon to Amer Sports?

Well, folks, let's dive into the juicy world of sports merchandising. Remember when Adidas and Salomon were going steady? Yeah, me too. But then, out of the blue, Adidas decided to pass the baton to Amer Sports. Why, you ask? Well, here's the scoop: Adidas wanted to focus more on their core business, the athletic footwear and apparel, you know, where the real fun is at! So, they thought Salomon would be better off with Amer Sports, who could offer them the attention they needed. Because let's face it, everyone deserves a bit of special attention, even sports brands!